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Brand identity for a pilates studio

Studio Balanshaven

Logo, colours, typography, business card and a social media kit for a new studio.

balanshavenPILATES & YOGAInk#1D1D1BCoral#E8674AMoss#4F6B4ABlush#F3C9B8AaHeadings: bold and roundText: calm and readablebalanshavenPILATES & YOGANew:early classat 07:00Inhale.Exhale.Trial class?Book online

Fictional concepts

These projects were made up to show how we work. They are not client projects, and the business names are invented.

The question

A new pilates and yoga studio is opening in an old warehouse. The studio wants to be recognisable from day one: on the facade, on business cards and on Instagram.

The style should feel calm and warm, and be easy to apply without help.

Our approach

  1. 1

    A mark with a story

    The logo is based on the ridge of the warehouse roof: a simple line that also works as a mark on its own.

  2. 2

    Colour and type

    A warm palette of paper white, ink, coral and moss, with set typefaces for headings and text.

  3. 3

    Ready to use

    A social media kit with templates, so the studio can make recognisable posts and stories itself.

The design

balanshavenPILATES & YOGAbalanshavenPILATES & YOGAApp iconProfile pictureFavicon
01The logo in different versions and sizes.
studiobalanshavenPilates & yoga in an old warehouseBook a classTimetablethis weekMon07:00PilatesWed19:00YogaSat10:00Mat workBook your spot
02The social media kit: posts and a story in the brand style.

What's included

  • Logo in every version, including the mark on its own
  • Colour palette and typefaces
  • Short brand guide
  • Business card
  • Templates for posts and stories
  • Profile and cover images

What would this cost?

Logo + brand identity

Starting price: from €579

Your logo plus set colours, fonts and a short brand guide, so everything you make is recognisable.

one-off · excl. VAT · €700.59 incl. VAT

A similar project starts at this price. What your project costs depends on what you need. You always get a tailored proposal first.

More concepts

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  • Salon VlechtCalendarClientsServicesSettingsWeek 42Today+ AppointmentMonTueWedThuFriSat9:0011:0013:0015:0017:00CutColourBlow-dryCutColourCutCutBlow-dryColourCutColourMake a bookingChoose a serviceCut30 minColour90 minBlow-dry20 minChoose a time10:0010:3011:00Confirm bookingConcept

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Have an idea of your own?

Tell us what you'd like to make and what you'd like to spend. We'll think along with you and send a tailored proposal.

Monday to Friday 12:00–20:00

Useful to mention

  • What you want to achieve
  • Your budget (an estimate is fine)
  • When you need it
  • Examples you like
  • Your current website or logo, if you have one